Types of Dropshipping Videos
There are several different types of dropshipping videos, each suited to a specific audience. It’s important to tailor your video content to your target audience. Here is a breakdown of the different types:
- Explainer videos — Explainer videos use animation or live action to present an overview of what you do and how you do it. These short (1–2 minutes), snappy clips usually feature product demos, office tours, staff introductions — anything that explains what you do in clear language viewers can relate to.
• Tutorial videos — Tutorial videos are ideal for viewers who want to learn more about your products or services. You could also use tutorial videos to teach viewers about a specific skill, such as how to repair their car or assemble an office desk.
- Client testimonial videos — Client testimonial videos feature satisfied customers (or clients) talking about what you do and why they chose you. These kinds of videos help build trust with potential customers — as well as give them useful insights into your business that they may not be able to get anywhere else. Testimonial videos can also explain how you solved their problem, whether through your products or services or other methods such as coaching, mentoring, etc.
• Customer support videos — These short, simple clips show viewers how to use your products or services in specific situations. They can also reinforce other information on your website or provide basic product information, such as usage instructions and contact details for a particular service provider in case users have questions while using a product or service.
- Behind-the-scenes videos — This video type offers an insider’s look at what goes into making your products or providing your services. It might include behind-the-scenes footage from photo shoots or recording sessions, or it could be a regular office tour that showcases who you are and what you do every day. Includes behind-the-scenes look at what goes into running a business, including office tours and staff introductions. This is also an effective tool for creating interest in unfinished projects — it gets people excited about what’s coming next without giving away all of your secrets ahead of time.
• Customer service videos — Customer service videos educate users about how to use your products and why they should trust them. These short clips may explain how an item functions, offer troubleshooting tips, or walk customers through common questions they might have while using a product or service.
- Unboxing video — An unboxing video features someone opening a package in front of a camera, whether it’s a pair of shoes or an electronic device. These videos are usually short and sweet — they focus on showing viewers what’s inside a product instead of explaining what goes into making it.
• Product review videos — As with testimonial videos, product review videos feature satisfied customers (or clients) explaining why they chose to buy your products or services and how they use them to get their jobs done. These kinds of videos can boost trust with potential customers and motivate viewers to choose you over your competitors.