How to Increase eCommerce Conversions using Visuals
Are you ready to increase your sales? Let’s get this party started:
- Begin with high-resolution, clear images.
To begin, you’ll need high-resolution images of your items. This means you’ll have to say goodbye to stock photos and photographs downloaded from the internet for free. Because those photos don’t reflect what you’re selling and don’t do anything to earn your customer’s confidence.
Create a landing page variant with your product photos on it and compare its conversion rate to your original page, which has stock images or other images from the internet. You will notice a significant difference between the two.
2. Use bigger images that allow visitors to zoom in on certain features.
How many times have you found yourself engrossed in the finer points of a product you want to purchase? There’s a good chance it’ll happen more than once. Your chances are identical. Unless they can see the specifics, they will not make a decision in favor of your goods. However, little pictures do not provide enough detail. If anything, they instill the notion that you have something to conceal. Large pictures, on the other hand, provide clarity and a closer look at product features.
3. Photograph your merchandise from multiple perspectives.
When it comes to product specifications, consumers can never have too many. They need to know how the product looks from every angle, including the left, right, rear, and front. Because online shoppers can’t handle and check the goods, the very least you can do is to offer product photo from multiple perspectives. This not only builds trust, but it also provides comfort to the consumer.
4. Show your product in use or in context.
This helps to set the tone. By demonstrating how your product works or how they can use it, depending on what you offer, you make it simple for the prospect to grasp how it works or how they can use it. In general, there is a marketing strategy that states that you should never discussed your product’s features. Instead, focus on your consumer and how your product may assist them better their lives. As a result, your marketing message transforms from a product-centered to a customer-centered perspective. Show your items in context with your images in the same way.
5. Include 360-degree Images
360-degree product pictures are just a sequence of still product images taken from various perspectives. They’re taken in order on a 360-degree picture turntable that spins to cover all of the perspectives in the sequence.
6. Include videos on the product page
At the moment, videos are experiencing an aha! moment. They tend to enhance the conversion rate, whether utilized for link-building software or on a product page. Why, because your customers like videos.
7. Create three-dimensional images
3D pictures are those that manipulate a two-dimensional image into a three-dimensional format to create the illusion of depth in a picture. This image format, once again, provides your audience an excellent look at your goods while eliminating the dust particles and smudges that are all too frequent in traditional photographs. Furthermore, 3D pictures allow you to capture a unique perspective of your goods.
8. Use augmented reality in your graphics
Finally, you may use augmented reality to provide customers a more personalized shopping experience and therefore improve sales.