How to Create Instagram Videos That Increase Your Brand’s Value
While Instagram was once solely for photos, the inclusion of video has provided advertisers, community administrators, and all types of brands and companies the ability to impress their audiences with visually breathtaking videos.
In this dynamic market, though, merely uploading videos to your Instagram account would not suffice. Use these tips on how to make Instagram videos that stand out above and above your competitors if you’re searching for ways to make your video content more successful.
Instagram Video Basics
You may have wanted to start using video content on your Instagram feed at some point, it’s a smart idea to experiment with various types of videos and see which ones work well for the brand and target audience. This will enable you to determine which types of content are most useful in achieving your objectives.
Hashtags can help your videos get a lot of attention. It’s a good idea to make a hashtag for a promotion or a contest. Add any current and related hashtags in your mix to give your post a lift to save it from being lost in the shuffle. While Instagram allows you to use up to 30 hashtags per message, you can stick to seven to nine.
Instagram users are increasingly likely to interact with brands through their Stories. Stick to well-made videos that are tailored to this room for more captivating video tales. Use the various features available to get your audience to engage with your brand: ask questions, include a questionnaire, quiz your fans, and, if possible, include a ‘swipe up’ button that brings them to your brand’s website.
Best Practices for Making Instagram Videos
You want your content to stand out on Instagram, to make anyone browsing through their feed pause to give your post more than a half-second look.
You can purchase ad space that will appear in your target audience’s feed or advertisements that will appear when users tap on their stories on Instagram. You must first determine your priorities, map out the ad material, and refine the content to have the effect you want, much as you will in any other ad you spend money in.
You can select one of three ad goals when buying Instagram ads: visibility, consideration, or conversions. Knowing what you intend to do with your ad will make selecting a solid target much simpler.
Instagram Story or Instagram Feed
Story advertisements have the advantage of taking up the full page, but there are no distractions. You don’t get a caption, but the ‘swipe up’ option allows users to quickly access your brand’s website. Users will have quick access to more of your brand because your post will be connected to your profile and you will be granted space for a caption.
The next move is to assess how well the video is doing and if it is meeting your goals. You will get a better view of who is watching your videos based on the data you collect, whether their behavior is consistent with what you predicted, and so on. All of this data will aid you in creating more powerful advertisements in the future.
Eye-catching Instagram Videos
Don’t be intimidated by video; use the resources at your disposal to make it all much smoother and more targeted to your objectives. Avoid getting behind in the game by putting together a social media marketing campaign.