How to Make Facebook Video Ads Work for Your Dropshipping Business
Facebook video advertisements have proven to be an effective platform for keeping consumers interested in the message and ultimately visiting the dropshipping shop. The video’s potential to elicit feelings while taking less time than other types of advertisement would result in increased store traffic. Imagine Facebook’s 2.7 billion active users (out of which 1.25 billion choose to view videos on Facebook only) watching your video!
Why Dropshippers Can’t Ignore Facebook Video Ads
It just takes a few seconds for Facebook video advertisements to raise brand value and positively present brands through storytelling. Facebook advertisements are much less expensive than conventional marketing methods.
Facebook video ads allow you to target and narrow down only prospective buyers. It also helps you to monitor the effectiveness of your advertising.
Just look at the numbers on a daily basis:
-100 hundred million hours of content watched
-500 million people choose to watch videos on FB
On average, FB videos get 135% more organic scope than Facebook photos.
Catch Them All
In the first few seconds of a FB video ads
The First 5 Seconds
Consider posing questions that are relevant to the audience’s concerns. Keep the logo and branding portion of the video in the middle or at the top. Above all, the audience is more interested in learning how you can solve the issue than in learning about your company.
The 10 Seconds After
It’s time to give the feeling that you know what you’re doing and that you can be trusted with solutions. Allow the video to speak for itself when it comes to your reputation.
The Last 5 Seconds
A call to action should be present, listing the benefits of doing so. At the end, you will summarize your letter.
It’s important to remember that users aren’t on Facebook to be sold anything. They hope to have a good time, make new friends, and, of course, take selfies. They would not hesitate to connect with you if you do not ask for credit card information in your advertisements.
Why Do People Watch My Video Ads?
-Tell a story to convey your message. Add captions as well.
-Do not place puzzles on the table. It’s difficult to figure out that the product is the best one. Remember that you get to have 15–30 seconder videos to catch their attention.
-Keep it imaginative to get consumers to take action. Keep your focus on your audience.
-Case reports and interviews should be used, and staff should be able to assist you in connecting with clients.
-Let yourself stand out from the rest of the league by describing how your brand is superior and exclusive.
-On a landing page, use a CTA to tell consumers all about the items. Make sure you’re putting it in the end. And refrain from using high friction words.
Making video ads enables you to tell the story in the most engaging way possible. Furthermore, a strong first impression would ensure that your target customer perceives your brand as genuine and trustworthy. As a result, they would make purchases without hesitation.