Tips for Shooting Dropshipping Videos

While the prospect of creating product videos for your dropshipping store may seem like an intimidating task, you’ll find that it’s actually one of the best ways to increase sales and drive customers to your site. At the end of the day, we’re all looking for reassurance when making an online purchase, and personalized product videos are an excellent way to provide that. Here are some tips to help you create product videos that give your customers the reassurance they need to complete their purchase.

Create an Introduction Video

Intro videos are a great way to introduce yourself, your company and your product. You’re establishing a voice and tone that’s unique to you and your brand. These can be fun and casual or more serious, depending on what you’re looking to convey. They also help get people excited about you before they even visit your site. In general, try to keep it short: It doesn’t have to be flashy — just show who you are and why people should shop with you!

Create an Attention Grabbing Video

Attention grabbing is important when you’re trying to sell a product. People often skim over information they think is unimportant. In a dropshipping video, where you may only have one or two minutes to make an impression, it’s critical that you grab your audience’s attention quickly. One way to do that is by having an attention-grabbing opening line and tone. If you can hook viewers early on, then they’ll continue watching.

Create a Product Demonstration Video

By far, one of the most effective ways to capture consumer attention is by creating a product demonstration video. These short clips provide instant gratification to your audience and help them better understand what you’re offering and why they should buy it. There are lots of great tools that make it easy to create a high-quality video, even if you don’t have experience with video editing software.

Edit and Add Music to Your Video

A killer soundtrack is a great way to make your video more engaging. Edits and music can also be used to highlight certain points in your video. But don’t go overboard — overly loud music or overly complicated edits can distract viewers from what you have to say. Always remember that these videos are meant to sell something, so never lose sight of that goal. If a viewer doesn’t finish watching your video all the way through, it’s as if they didn’t get any information at all! You want them to leave inspired and ready to take action.

Learn from Other Dropshippers

First, watch a lot of other dropshippers’ videos. This will help you get an idea of what you should and shouldn’t do in your own videos. Also, try searching YouTube and Vimeo to see what kinds of products are trending; sometimes you can use keywords like Shopify dropshipping tutorials or dropshipping beard oils to find videos about specific types of products. Try out different things with your video.