The video structure to create successful videos for big business

Here are some important measures to follow in order to create a successful video that will inspire your audience.

In this article, we outline 3 steps to create a video that connects with the viewer and drives sales.

Step 1: Research and Analysis

The first (research) stage is used to test the potential of your video and make sure you are confident in your product. This means getting to know your target audience and understanding their needs and pain points. These are just some of the techniques that can be used to help you figure out who your target market is and why you need them.

Know the target audience of the video

• Which age group do you offer this product for? Do you have a marketing strategy that targets teenagers or the elderly?
• Your target customers live where? Do you have a local business or is your business web based? Are you targeting people nationwide and globally?
• What type of customers will your product sell to?
• Are you marketing to business-to-business (B2B) companies or consumers (B2C).

Developing these points will help you to identify what makes your product stand out in the market and how it’s different to the other products. This information will form the basis of your story, which can be captured in a video.

Step 2: Video Concept Development

Input all relevant data from the research phase to make sure your idea/concept for the video is well suited for your product.

Here are 4 best tips on developing a great video idea:

1. From the 13 different types of video, select the best one that fits your need.

• Ad Videos
• Animation video explanation
• App Demo
• Company Profile
• Crowdfunding
• Instructional / Instructional
• Investor Presentation
• Lifestyle Video
• Product Demonstration Videos
• Team Leaders Interview Videos
• Training
• Video Testimonials
• Website videos
• How is our product better than the competition?

2. Make sure your product better than the competition.

The best place to start is by examining customer reviews and talking to them about the product. This will help identify how they are differentiating themselves from competing products.

3. Make video concept interesting

When coming up with a concept, it’s important to think through what you want to say and have it be clear and concise. Here it is possible to be creative and unleash your best work. When you are coming up with new ideas, take a look at your competitors to see how they have explained their product. Just don’t copy them! Create something original to stand out.

4. Producing the video should be realistic.

You need to figure out what is the proposed budget. How much money is available for props, locations, actors?

Budgets don’t effect how successful your videos are, but they do help everyone involved in the process understand what’s going on. This means that you’ll end up with smoother production — everybody knows their job and responsibilities.

Step 3: Video Structure should aim for Success

After working on the video background and developed a brilliant concept, you need to follow up with a good video story to capture viewers attention and make them watch the video from start to finish.

Here are the 6-part winning formula to use in creating a successful video story script.

• Create the hook
• Ask a problem
• Ask for action
• Widespread doubts
• Ask again

Conclusion

Creating a video that works well with your business goals is much more complicated. There is a need to mix creativity, patient and focus. The video structured tips will help in creating the right video for your business.