The Top 10 Benefits of Facebook Marketing for Your Company
Facebook may be quite beneficial to your company. Here are some ways Facebook can help you advertise your business at every stage of the sales process.
1. Appeal to a large number of people.
Without a doubt, Facebook has one of the greatest user bases for advertising. Facebook’s viewership is not just huge, but also diverse in terms of demographics. You should be able to discover your intended audience profile on Facebook regardless of who your business serves.
2. Business-to-business (B2B) and consumer-to-business (B2C) alignment
Business leaders spend 74% more time on Facebook than the general public. Because the B2B industry is competitive, B2B marketers must be active while using Facebook. B2B marketers should at the very least explore Facebook Remarketing. Remarketing to them on Facebook is a solid technique to keep your name in front of their minds.
3. Full-Funnel Targeting with a Variety of Engagement Options
Facebook is arguably the only digital network that successfully caters to consumers at each step of their engagement journey. Any marketing plan may benefit from Facebook’s ad types, targeting choices, and measurement tools. It’s beneficial whether a consumer is in the upper funnel, leisurely browsing and just getting started with their research, or in the mood to buy. However, there is a good chance of success if you utilize the proper targeting, ad style, messaging, and off-Facebook user experience on your site.
4. Transparency with the audience.
Your firm has a great amount of control and transparency over the audiences it targets thanks to self-selecting audience targeting. While other platforms may optimize your placements for you, segmenting your Facebook campaign based on these known audience clusters will allow you to gain insights.
5. Psychographic Targeting
Facebook’s targeting choices go beyond demographics. Demographics alone are no longer the reliable indication of lifestyle or shopping preferences. Facebook’s targeting tools let you target people based on their interests, life events, habits, and hobbies. This allows for more accurate targeting and helps you connect your digital and offline efforts by using the same behavioral factors across all marketing channels.
6. Targeting Your Competitors
Few solutions will allow you to target your rivals’ audiences. You may still target people who have stated that desired brands are of interest to them. This is based on self-reported data, and it may or may not be up to date, depending on when a user last changed their preferences. Even yet, if done at scale, this may be a successful technique for attracting well-qualified consumers.
7. A wide range of ad formats.
Facebook is the most ad-friendly social networking platform. Picture and video advertising are the most common options for each stage of the marketing funnel. Almost every ad design allows for some text and visual elements, providing you plenty of space to advertise your business. You should be aware of Sponsored Posts, especially if your firm allows users to publish to its feed. Boosting a user-generated feed post will almost likely increase user interaction. Strong user-generated content usually trumps purpose-built advertising that is more obvious. User-generated material, on the other hand, is more natural and less prone to offend.
8. Direct drive traffic to your website.
As previously mentioned, several of Facebook’s ad alternatives allow you to drive referral traffic to your company’s website. True, most people open Facebook with the intention of remaining and browsing the site’s content. However, if your advertisement is appealing and your targeting is precise, the visitor will be enticed to leave Facebook and visit your website.
9. Measurable Performance
It’s worth noting that Facebook does allow you to report on a wide range of data. Many metrics are provided depending on the ad type. These range of activities that users can do before leaving Facebook (e.g., reach, ad interactions) to events that take place outside of Facebook (e.g., conversions, revenue). The only stipulation is that the Facebook pixel be installed on your website.
10. Maintain Your Existing Audience’s Interest.
While increasing referral site traffic, engagement, and conversions are critical, it’s equally critical to connect with and retain your Facebook following on a daily basis. Consider your Facebook page to be your company’s second website — a digital extension of your company. Some people will inevitably grow less interested in connecting with you over time, just as they will with your site or any other offline presence.