E-commerce Business’s Best Facebook Video Ads Examples
These fantastic e-commerce success stories will help you understand the significance of Facebook video ads. These businesses must thrive to get the most money from Facebook video ads. Facebook video ads can definitely provide you some great ideas for marketing your e-commerce company. Here are some examples of E-commerce success stories using Facebook video ads:
1. Memebox
Memebox is a South Korean beauty subscription e-commerce firm that supplies to customers all around the world. It wanted to increase brand awareness and sales for their new lip cashmere product, I’m Tic Toc Tink, so it set out to do so. Memebox began with a standard buy conversion campaign on Instagram and Facebook before branching out and attempting something new and different. Following the campaign, Memebox noticed an increase in brand recognition as well as increased sales. Their video ad campaign on Facebook and Instagram accounted for 73% of their overall sales throughout the quarter.
2. Auction
It is a Korean online marketplace that was established in 1998. It is an e-commerce service for purchasing gifts. Increasing brand recognition and web store traffic over the holiday shopping season is essential. They made the decision to make the most of their vacation time. Because they are a gift-shopping establishment, they have established a holiday association with their brand. The corporation devised a three-part Christmas marketing campaign to promote its products. The campaign raises awareness of the brand and increases site traffic, which is especially beneficial around the holidays. They received 30 times as many websites clicks as they did during the prior awareness campaign.
3. Zalora
It was a pioneer in the field of electronic commerce in the Philippines. Obtaining new consumers while also maintaining old ones, because of the considerable increase in competition, it was difficult for Zalora to build their unique selling proposition (USP) and gain customer confidence. Internet purchasing is frowned upon in the Philippines due to a lack of awareness regarding return policies and product quality. Its’ clear returns policy, high-quality merchandise, and extensive selection were all designed to address this issue. A one-of-a-kind Facebook video marketing plan was selected. Utilization of the 4-video-commercial-principle in an innovative way (an appealing ad that converts well), they created a video advertisement campaign that looped. Their video was completely static. Zalora’s conversion rate skyrocketed as the company strived for maximum amazement. It increased the number of add-to-carts and app downloads by fourfold.
4. Principles of Facebook Video Advertising
There are four fundamental principles of Facebook video advertising. First and foremost, they showcased all of the big brands that they carry, like Nike, Mango, and Riverland, among others. The brand logo was presented in the second motion to aid in brand memory. It was in the third motion that they addressed the most important components of their campaign, which were product credibility, return easiness, and a variety of payment options. The fourth one led you through the procedure of returning an item by simply filling out the appropriate paperwork. Targeting Filipinos aged 25 and above, the company funded a video ad campaign on Facebook and Instagram, as well as photo link advertising on other social media platforms.